Despite being one of the oldest marketing techniques, email marketing is still ranked as the most effective marketing technique, on part of social media and affiliate marketing.
Therefore, learning how to market your business via email is more important than ever.
Here’s everything you need to know about starting an email marketing campaign.
Step 1: Prepare Your List
To start your email marketing campaign, you need email addresses, right? So how do you build an email list? Add a banner on your website and ask people to sign up by offering them some form of incentive.
You can offer a free webinar, ebooks, checklists, or other downloadable assets.
Step 2: Make Sure Your Content Is Great
Email marketing is all about call-to-action and follow-ups. If these two things are solid and consistent, then your email marketing campaign is heading towards success.
As soon as you receive a visitor’s email, the first follow-up email you send is highly crucial.
We suggest you start by sending an introductory email telling your new subscriber about you, your business, what you have to offer, and what they can expect from you.
When you start pitching a potential client, try not to send blind offers. Instead, try to understand where your customer’s interest lies and send similar requests to them.
Step 3: Segmentation and Analytics
Now that you understand the basics of email marketing let’s take things to the next level. We will now discuss how analytics and segmentation can enhance the results of your basic campaign.
Analytics
To better understand analytics, here are the three things you should know about: open rate, click-through rate, and unsubscribes.
First, your open rate is an analytic component that tells you how many people have opened your email. This keeps you updated on your relationship with your readers and whether or not they like your content.
If you have a low open rate, it means that many of your subscribers are unengaged, and it’s time to try a new approach.
Your click-through rate tells you the number of people who have clicked on a link in your email. If you have a low click-through rate or CTR, it means that you’re not targeting your audience’s interests and may need to shift your content a bit.
Finally, the unsubscribe rate tells you the number of people who have canceled the subscription by clicking the “unsubscribe” button at the bottom of your marketing email.
It’s natural and normal to have an even flow of subscribers and unsubscribers. However, if you see an unusual number of unsubscribes, it may be time to follow up with your readers.
Ask for feedback, send out a survey, or reach out to each person individually to find out how you can better serve them.
Email Segmentation
Email segmentation is a way of dividing an email list into targeted groups. It is a great way to enable more targeted communication with your subscribers.
For example, with segmentation, you can send product updates to some customers based on purchase history, send broadcasts to selected people who didn’t open your last message, and send specific emails thanking customers who have recently purchased from you, etc.
If you still haven’t considered email marketing, it is time to reassess your marketing strategy. It is a great way to gain huge returns if you know how to do it right.
