A conversion happens when a visitor to your website completes a desired goal.
Examples include filling out a form or making a purchase.
The percentage of visitors (in total) that “convert” is your conversion rate.

Conversion types (depending on your site’s or business’s goals) might include:
Online sales, leads, clicks to call, etc.

For us, the word conversion means “completing a life goal”, ( Life’sPurpose).

In fact the name ZigSwift (make a change and be nimble about it),
means to convert; to change, to shift methodologies, processes, systems,
anything and everything in order to achieve a desired result.

Conversion, the achievement of a goal to us means to impact the lives of others;
specifically, the lives of women in countries such as Nicaragua.
We hope and believe that our contribution will have far reaching effects,
both at the local level and abroad.