Frequently Asked Questions​

FAQ

Digital Marketing Frequently Asked Questions

Website Design

Yes! Your website is your storefront. The purpose of social media is to lead people to your website and turn your audience into paying clients. Social media is comparable to meeting someone at a networking event. When someone lands on your website, it’s as if they’re walking into your store ready to buy your product or service.

Hours of operation. Contact form. A lead magnet (a way to capture email addresses). Photos of you, your staff, and your place of business so your potential clients can get to know you. Videos to engage with your potential clients. Information about your services and products so they have a good idea of what you do and how you can add value to the client. Links to all social media accounts.

Yes! A beautifully designed website shows credibility. When your website is easy to use and showcases all you have to offer, people will feel comfortable working with you. If your website is challenging to navigate, a user will find a different site that suits their needs.

Yes! If you’ve been in business for several years and are still using the same website that you started with, you could be missing out on hundreds of dollars in sales. Your website should grow and expand as your business grows and develops. Make it easy for people to buy from you by adding a product page, links to direct scheduling with payment up-front, instant chat so you can answer questions in real-time, and more! There are many ways to customize your website specifically for your clients and business.

After your website is published, it not only serves as a storefront but is also a critical factor in understanding your client’s needs. We can tell what products and information resonate with your clients through monthly analytics reports, allowing you to adapt your business to maximize leads, purchases, and client retention.

Website Management

Update plugins, security checks, make edits and updates to design, verify backups, optimize the database, check landing pages, check site performance, remove redundant elements, review analytics, update blog articles, and more.

Yes. It’s just like owning a car; you must maintain it to keep it running smoothly.

 

Paid Search AdsPay per click. When you pay for ad space, you’ll pay a specific amount of money each time someone clicks on your ad—you are only charged when someone clicks on your ad. PPC is an excellent way to send people to your website.

Yes! PPC/Google Ads are measurable, highly targeted (meaning you can be very specific on the type of person your targeting, and you get the top spot on Google’s search results page. People trust the top site, which means that more people will click on your link.

How do I get started with PPC/Google Ads?
You’ll follow our onboarding system and then meet with our team so we can get to know you, your business, and your brand. Once we have a good understanding of your business objectives, we’ll collaborate as a team and create a plan specific to your business to build brand awareness.

You’ll increase website traffic quickly—which increases leads and sales—you can test ideas, products, and keywords, and it’s an excellent way to support SEO efforts.

We hold ourselves accountable by continually running audits on ads, PPC, and SEO—numbers don’t lie. If something isn’t working as expected, we’ll collaborate as a team and adjust accordingly for improvements. We try hard, not make mistakes, but if we do make a mistake by chance, we own up, admit failures, accept responsibility, and get to work to make it right.

How much do PPC/Google Ads cost?
It’s up to you how much you want to spend on ads. We’ll work to determine a starting point. From there, you choose to keep ad spend the same, increase ad spend if you wish, or decrease ad spending. It’s entirely up to you.

How long before I start to see results?
You may start to see results right away. However, we like to run ads for at least three months to gather a good amount of data, analyze that data, and make any necessary changes to get the best results. We meet with you once per month to report analysis data, and we’re completely transparent with our findings.

Do I need both PPC if I’m working on SEO?
We recommend both PPC and SEO. SEO is a long game that ensures your website remains relevant and gains authority over time. PPC is like adding fuel to the fire. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. A well-optimized AdWords campaign can work much faster for your website to get the most coveted first spot on the search results page.

Why is PPC faster than SEO by itself?
You can focus on multiple keywords at a time. You can turn the campaign on or off whenever you want to. Ads that appear at the top of the page get immediate visibility. Of course, this doesn’t mean that you should ignore organic sources such as SEO, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads.

Adwords allows you to target users who are interested in your products or services by using specific keywords. You can also target people who have already visited your website but haven’t yet taken any action. PPC also allows you to easily measure performance to make necessary adjustments on working and what isn’t.

Search Engine Optimization—SEO

SEO is a free way to bring organic traffic to your website. Meaning, more people will be able to find your website (your digital store). It allows you to market to people who are looking for your specific products and services. 

How do I get started with SEO?
You’ll follow our onboarding system and then meet with our team so we can get to know you, your business, and your brand. Once we have a good understanding of your business objectives, we’ll collaborate as a team and create a plan specific to your business to build brand awareness.

What actions does your team take to ensure I get good results from SEO?
We start by auditing your website. Our website design team will take a look at the technical side of your website and list opportunities for improvement. When raking a website, Google takes speed and user experience into account, so your website loads must fast, and people can find their way around easily. We also conduct a competitor analysis and create a keyword list based on your specific products, services, and ideal client.

Why do I need a blog?
Writing weekly articles is the best way to build trust with your potential clients. When you share your expert knowledge, they’ll see you as the go-to person in your industry/niche. Not only will they trust you, but they will also recommend you to friends and family.

And while you’re sharing all of that knowledge with your audience by writing good content, these articles also utilize keywords, making it easier for Google (and tore search engines) to find your website.

Website traffic will increase, which means website relevance will increase (because more and more people are landing on your website); sales and revenue will increase as a direct result.

Yes, we have a team of writers, graphic arts, and social media specialists who work together to understand your overall brand, brand message, and brand voice to create content that will resonate with your ideal client. Our team cross-checks all content visuals, graphics, and copy to ensure it’s original to your brand and business.

Brand Management

Brand management is a process that involves maintaining and improving products, services, and brand perception as your business grows. It establishes brand awareness, customer relationship to the brand, and brand messaging.

Social Media Management

Yes. Our graphic designer, Hebe has 17 years of experience in design and works with Oscar, our SEM specialist.

Do I get to see my posts before they’re published?
Yes. Our team starts by getting to know you and your brand identity and brand messaging. Then, after creating several weeks of content, you’ll meet with our team as they present the content and recommend any modifications at that time. 

Yes. We’ll create a shared Google drive for you to upload all media.

Yes. We design our own graphics in-house and can use stock photos and videos. We usually use a combination of your pictures and videos along with fresh designs for the best results.

Email Marketing

Yes. We take great care in understanding your brand, messaging, and audience to write content that increases the open rate.

Yes. Our team is knowledgeable in many different software systems and is happy to help you set up Mailchimp, Convertkit, etc.

Is it really that important to incorporate email marketing into my business?
YES! Without a doubt. You don’t own your social media followers, Facebook, Instagram, etc., does. Emails have a higher click rate—35% vs. 3% on social media—which means you have an opportunity to add value to your client’s lives.

YES! Without a doubt. You don’t own your social media followers, Facebook, Instagram, etc., does. Emails have a higher click rate—35% vs. 3% on social media—which means you have an opportunity to add value to your client’s lives.

Reputation Management

It comes down to making sure your brand is protected by adding value to customer reviews. We reply to all reviews on Yelp, Facebook, Amazon, etc. (wherever people are leaving reviews for your specific business) to ensure your customers feel seen and heard.

Reputation management gives you a chance to promote good customer experiences and reply to any negative feedback with care. We also help gather reviews from past clients, which can be time-consuming, and we provide you with ideas to increase brand awareness.