What’s the best way to get more customers? If you’re like most business owners, that answer is probably “through email marketing.”
Email marketing is one of the most effective ways to get more leads for your business.
It’s also one of the easiest ways to do it! Email marketing doesn’t have to be complicated or expensive, and you don’t need an IT team on staff.
In this post, we’ll cover six easy steps that will help you improve how many leads you get with email marketing.
Create a List-Building Campaign
The first step is to create a list-building campaign. This can be done through your website, social media sites, or blog posts, by asking people for their email addresses in exchange for some sort of freebie (can be something as simple as an ebook).
Once you’ve built up enough subscribers on your list, it’s time to start sending emails.
Send Emails Regularly
Sending emails regularly is a great way to stay in touch with your audience and grow your list. Most email marketing platforms offer an automated system to make this task more efficient.
You can set up these campaigns to send out emails at predetermined intervals (daily, weekly, monthly), or you can manually send them whenever you want.
The key here is that you’re not just sending out one-time emails and forgetting about them.
Add an Opt-in Box at the Bottom of Every Website Page
If you haven’t done so already, it’s time to add an opt-in box at the bottom of every page on your website or blog post.
Personalize the Email to Each Recipient
Personalizing emails is a fundamental component of having success with email marketing. Don’t just write “Hi There” at the top; begin every email with the individual recipient’s first name.
Include Testimonials From Happy Customers
Testimonials act as social proof, meaning prospects are more inclined to take the next step after reading about how happy customers have been with your products or services.
This is because testimonials are a form of validation and can help you overcome objections.
Start With a Compelling Subject Line
An engaging subject line is crucial to getting your emails opened—aim for at least a 40% open rate. We’re bombarded with email daily, and marketers have only seconds to capture the recipient’s attention before they delete it or move onto something else.
It may take some trial and error, but once you find your sweet spot, your open rates and conversions will rise.
Final Thoughts
No matter what anyone says, email marketing is not dead; in fact, it has never been more alive. It’s an effective lead generation strategy that you can scale up to drive a high volume of conversions and ROI.
It may take some time to build up your list and find the right offers for each demographic, but emails will become one of your most profitable channels once you do.
