Knowing You

What is your Business Tagline? (short and memorable phrase to convey the value of your brand or products and services)

Why do business with you? What makes you unique?

What are your short and mid-term goals?

What are your long-term goals?

Knowing your products/services, the ideal Client & Competition

What are your primary services/products

Primary audience for your Business

Secondary audience for your Business

What type of clients you wouldn´t served?

What City/Cities you would like to target?

How do you bring in clients, both offline and online?

Business Goals with Paid Search

What is your target monthly budget to spend in Paid Search? (including Agency Fees)

What actions do you want visitors to take from advertising?

What is the value of each of these actions?

How many of these actions are you looking for each month?

Where and when should your ads be running? What languages?

Product/Services Specific Questions

What are your most important products/services that you will be advertising? *

What is your approximate margin on these products/services? *

Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?

What are the features/benefits of buying these products? *

Have you developed a persona/avatar of your ideal customer?

Which of these goals best describes your approach to advertising?

Maximize the total number of actions taken for the budget Show my brand in top positions whenever possible Profit is our goal – deliver the most profitable clicks/highest amount of revenue possible

How aggressively do you want to approach budget restrictions? If profitable clicks are available, should the budget be increased?

How frequently do you want to be updated with account results?

Weekly Monthly Quarterly

Have you ever advertised with AdWords before?

Yes No

Are you aware of any keywords related to your products/services that draw in customers?

Are there any keywords we should avoid in our campaigns?

Are there any trademarks, copyrights, or other information we should know about when writing ads?

List your top 3-5 competitors and their websites here

Who will be paying for your ads?

Who should we be contacting with questions/concerns about your Google AdWords Account?

What level of approval is needed for adding keywords and ads to the account?

Who do we talk to about getting updates to your website?

Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?

Plantforms/Applications that you currently have

Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?

Please provide us with the link of your website

We will need access to the following

Website´s backend Google Analytics (email: analytics@zigswift.com) Google Ads (email: analytics@zigswift.com) Admin access to your social media platforms

Tell us about you

Knowing your Brand

Knowing your products/services, the ideal Client & Competition

Business Goals with Paid Search

Product/Services Specific Questions

Strategy Questions

Advertising History

Competitor Analysis

Account Questions

Plantforms/Applications that you currently have

Contact

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