How to Use Email Marketing for Local Audiences

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Email marketing can be very effective and is a must for local enterprises. When done right, it generates leads that convert into sales and sustains repeat business. 

When it comes to email, you own your list versus social media, where the platform owns your followers. 

Your accounts can be suspended without notice and even deleted, for whatever reason the platform sees fit. Email lists are a completely different story. 

Email marketing has an average return of 38 times on investment. No other method can say that. 

The average order value that an email generates is at least three times higher than with social media.

Helpful Email Marketing Tips

Your email needs a subject line that wins you a click. According to industry experts, 47% of recipients open an email if the subject line is interesting. 

Questions are good, as is including the recipient’s name and location. 

Ensure the content in your email is warm and personal; do your best to avoid sounding aloof and robotic. 

Be sure to be authentic; nobody should doubt how interested you are in what you’re saying and that you care about the community.

Knowing when to send an email is also a good idea. Studies have shown that Tuesday is the best day then followed by Wednesday and Thursday in that order. 

The best times are 6:00 am, 10:00 am, 2:00 pm, and 8:00 pm. People are more likely to pay attention to marketing emails when they aren’t overwhelmed with their work emails.

Get Those Local Leads with Strong Email Marketing Strategies

The only way to get converting leads is when people sign up voluntarily for your email subscriptions, so be sure to have a signup form on every page of your website.

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