In two simple words: Transparency and Consistency. Marketing Integration allows your brand to deliver the same advertising message through multiple channels; giving your customers a precise message during their buying cycle.
Top of the line brands deploy marketing integration to eliminate confusion in the minds of their intended audiences. By committing to a transparent and consistent message through multiple channels, world class brands make it easy to identify with the product or service being advertised; and for customers to connect with the brand, when the ad set delivers relevancy to their needs.
Campaigns are most effective when the same person sees integrated ads at least sixteen times; 45 to 60 days is ideal to allow customers to see, hear, and feel, what your brand is attempting to transmit about a specific product or service
For ZigSwift, marketing integration is not just a concept learned through books. The effectiveness of this strategy has been tested and proven in different markets around the USA. The process of deploying integrated marketing campaigns has been practiced, performed and refined since 2012. The results are always the same; increased exposure for our clients’ brands, products, and services, delivered to their market with the integrity few companies in the industry can match.