Consulting with Mauricio (Juan) Teran encompasses much more than streamlining systems and creating marketing plans. Mauricio gets to the heart of who you truly are to showcase your purpose and passion within your business and brand. Through his thoughtful leadership, he has a way of highlighting your strengths while recommending easy solutions to fill in the gaps to help move you forward faster. He believes in paying it forward and holds nothing back from his decades of experience building multi-million dollar businesses. His purpose in life is to be of service in supporting entrepreneurs like you, fulfill your lifelong dream. Because when you succeed, we all succeed.
Like you, your brand is a living, breathing entity that needs to be maintained. Your brand is a lot more than a visual representation of your business. It’s your company’s core identity and is at the foundation of everything you do, from marketing to sales to product design and the stories you share on social media. Effective brand management strategy leads to success not only in the bottom line but also through company culture and client awareness.
Your website is your store front. It’s the first thing people see when they click through from a Google search, social media post, or shared link, and you only have 2.6 seconds to make a good impression. If people don’t like what stye see, or can’t find the information they’re looking for, they’ll go to another website. We take great care design aesthetics and content creation for the best customer experience.
The first step into online marketing often begins with the same basic question, “How do I get found on Google?” There’s no one-size-fits-all search engine marketing (SEM) solution which is why we work very closely with you to unstained your unique business and goals. Our professionally trained team has worked with businesses of all sizes—from one employee to hundreds of employees—and can help you “get found on Google.”
Social media trends are always evolving, but one thing that’s remained constant is the importance of a strong brand identity. At ZigSwift, we understand that your brand is about more than pretty pictures, captions that sound like everyone else, and catchy calls to action. It’s about authenticity, sharing your message, and showing up consistently. We also understand the time commitment it takes to do that. We can help you shave hours off of your week by creating a solid social media brand plan and scheduling posts for you.
We believe that email marketing is more important than ever right now. Social media platforms own your followers; you don’t. And all social media platforms have created algorithms that show your posts to a whopping 3% of your audience. That means if you have 1000 followers, only 30 people will see your posts. When you build an email marketing list, YOU own it, and on average, 35% of your audience will open your email. That’s 10X visibility in comparison to social media. We can help you set up a newsletter platform and help you create copy that people will look forward to reading each week.
Many people think that once your website design is complete, you can forget about it. That couldn’t be further from the truth. It’s just like owning a car. You must maintain it to keep it running smoothly. And with a website, you want to make sure people are finding it on the vast worldwide web. We can help you with cost-effective solutions to keep your website up to date and make sure it’s showing up on SERPs (search engine results pages), so your ideal clients can find you.
If you’ve landed on this page, you probably know what Search Engine Optimization—SEO—is supposed to do. And while we could go into detail about the technical and content optimization necessary to achieve good rankings on search engines, those things are in the service of a much greater goal. Sharing your content to build know, like, and trust with your audience. No matter what stats you look at or how many people click onto your site, what matters is whether you were able to help them. Have you built trust with helpful, honest content? Will they hire you when they need your services? Is your content worth sharing as a resource?
Reputation is crucial for building a lasting brand. From first impressions to delivering the final product, businesses live and die by their reputation, which is why you need to create your brand narrative, so other people don’t create it for you. Reputation management gives you the ability to control what people see online, thus shaping what they think of you and your brand by crafting positive messages that have maximum effect. People buy from people and brands that they trust.
Video marketing is an art in balancing aesthetics and substance to evoke emotion and create a relatable connection. It’s also a science, using data and proven techniques to not only get viewers’ attention but to turn them into paying customers. Here at ZigSwift, video marketing isn’t just about creating crisp images and providing high production value. It’s about growing your bottom line. We do that with a specialized team of creative experts and marketing professionals, working together to build your company’s credibility, connect with consumers, and make you the first thing they think of when they mention your industry.