Social media lets people learn about your business and what it has to offer. Every social media channel is a narrative, and its marketing needs to tell your brand’s story.
Nowadays, everybody can have a social media marketing platform.
The playing field for professionals and amateurs is more level than ever; this makes trend awareness so crucial for being relevant and having messages that attract buyers.
Trends emerge from the public’s interests on any given day. For example, Memorial Day was the trending topic in the United States this past weekend.
Conventional marketing will tell you to plan for every major holiday and seize the immediacy of social media to ride the topic’s wave.
Local is Your Friend
The only star-studded endorsements you need for your locally-focused brand are from your friends and neighbors.
Social media is the new town square. Your Facebook page needs to be where your customers gather and generate your word-of-mouth business.
A hashtag is when you put a pound sign (#) in front of a word or words you group together.
They go well with locations and topics that help you market your brand. You can click on the hashtag, turn text into links, and work on every social media platform.
Your demographics are interest-based once your location is defined, and that’s the bright side for all local businesses because everything you advertise is readily available right where your customers live.
Video is Ideal for Social
Do you know what will help you get more people to read your 2,000-word blog post? Including a short video with the link when posting on social media.
Video is more popular than ever right now.
All the social media platforms have a video component to them, whether live videos or professionally recorded videos.