The use of email to advertise products or services while building relationships with potential consumers or clients is known as email marketing. It’s simply direct mail delivered electronically rather than through the mail.
According to Statista.com, the total number of worldwide email users was 3.9 billion in 2019, and it is expected to increase to 4.48 billion by 2024.
Around 80% of marketers have shown a rise in email engagement over the past 12 months.
According to a 2018 eMarketer email report, email marketing has an ROI of 59%, which is more than that for social media and display ads combined.
The potential return on investment for email marketing is massive. Here are some important stats:
- On average, email marketing brings in $38 in revenue for every $1 spent.
- 81% of small businesses rely on email marketing as their main customer acquisition method.
- 80% of small businesses rely on emails for customer retention.
The Benefits of Email Marketing for Business
Email marketing, at its finest, helps companies keep their clients updated while also tailoring their marketing messages to their specific target audience.
At its worst, this type of marketing may drive clients away with repeatedly unpleasant spam emails, although this is frequently due to poor design and presentation of the emails or newsletters.
Small businesses are in a unique position to gain from email marketing as you can quickly establish trust with local clients.
A crucial aspect of email marketing is to be as clear, honest, and open with your consumers as possible—people want authenticity now more than ever.
Unsolicited or generic emails are losing popularity with today’s consumers, who prefer more organic methods.
An email marketing campaign is simple to start and track. There are numerous newsletter tools like MailChimp that offer free and inexpensive platforms, making it accessible to everyone, even small business owners and startups.
You can connect these platforms to your website or share the link on social media and offer a free gift like a downloadable PDF in exchange for a consumer email.
It’s easy to disregard email in the age of social media. However, customers are more likely to notice an email than social media, which is one of the major advantages of email over social media.
Just because you post something on social media doesn’t mean that everyone will see it—only 3 % of your followers see your posts. An email, on the other hand, will remain in an inbox until it is read (or deleted).
Email marketing and social media should, in theory, go hand in hand.
Including social network “Like” or “Share” buttons in your marketing emails provides clients another option to interact with your company.
Social media posts may bring customers to your email newsletters, and snippets of favorable evaluations from social media fans can be incorporated into emails.
While there is a big return on investment, this can also be time-consuming. Your organization will spend roughly 152 hours per year handling a 15,000-email database, according to Shout It Out Designs.
This includes writing, drafting, scheduling, sending emails, answering questions about offers, missing coupons or other concerns, database maintenance: adding and deleting members, updating information, and other tasks.
If you’re feeling overwhelmed by adding one more thing to your daily list of tasks, it may be beneficial for you to hire an agency to help you with your email marketing.
Uses of Local Email Marketing Campaign
You can be creative with your offers and campaigns when using email marketing while targeting certain segments of the target market or even individual buyers.
For example, you could offer special birthday promotions on products or services and send an email to clients providing a discount.
This type of campaign is very personalized, which helps to develop and maintain client connections, leading to greater sales and client loyalty.
Another use for newsletters is keeping your customers informed about new products, upcoming events, and special offers.
Email marketing software also makes it simple to send out automatic promotional emails to consumers who haven’t made a purchase in a while.
One of the many benefits of email marketing is that you can keep track of how many emails are tagged as spam and how many emails are forwarded.
Another statistic to pay attention to is the number of emails deleted before and after they were opened. These stats can provide useful information for future newsletters and email marketing campaign initiatives.
Measuring the effectiveness of email marketing in small businesses is crucial for creating more successful campaigns.
A variety of metrics can be used to analyze overall success rates. Effective email marketing requires time and effort.
Get the Most Out of Email Marketing
Email marketing is a cost effective marketing technique to get your company’s message directly in front of prospective customers for a specific geographic area, while also keeping them informed about new products, services, relevant updates, or special offers.
Now that you have a better understanding of the value of email marketing for small businesses, the best thing you can do is to put what you’ve learned into practice right away!